PERFUME FROM THE ANCIENT POT
AL.CA. FOOD renews the graphic look of the historic Polenta Casereccia line, an ultra-twenty-year brand that has opened and driven the entire product sector of ready-made packaged polenta.
The communication focuses on the concepts of tradition and nostalgic memory of a past in which the kitchen was simpler and everything was more natural and ecological. The marketing positioning is original and winning, leading to rediscover and re-evaluate aspects of the now forgotten product.
The pot element expresses the promise of a rich taste and an intense aroma “like those of the past” when polenta was prepared in the copper pot.