16–17 January 2024 – Bologna
Castello was among the key players at the 20th edition of MARCA, the only Italian trade fair entirely dedicated to private label, bringing together leading stakeholders from the large-scale retail sector – and it proved to be a true success.
The anniversary edition exceeded expectations for many, confirming the growing appreciation of private label products among both buyers and consumers. The strong momentum of retailer brands translated into impressive figures, with high attendance from across Italy and more than 250 international buyers.
At our stand, we welcomed dozens of industry professionals, buyers and distribution operators, offering tastings of our classic product lines alongside our major 2024 launch: Castello Polenta Fritta, the most indulgent and flavourful variant in the range.
Coated in maize flour and fried in sunflower oil, it delivers a golden, irresistibly crisp finish. Pre-cut into cubes, it is ideal for enhancing aperitifs, starters or as a snack – perfect for any convivial occasion.
Castello is proud to have strengthened strategic partnerships during the exhibition and announced important new retail launches unveiled at the fair.
“Meeting our long-standing clients — those who have always placed their trust in us — gaining visibility for the development of new commercial collaborations, including internationally, fostering dialogue with industry professionals and generating qualified leads were the main objectives of this event.”
— Eric Castello, Sales Director, Al.Ca. Food Srl
